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  • Writer's pictureJamie Gustafson

What is My Tagline?

Investing in oneself is crucial in life. Throughout the past two decades, I have dedicated myself to personal growth through education, embracing new experiences, and pushing my limits. Nonetheless, I have come to realize that relying on others to define my purpose has left me feeling uncertain. It is time to establish my values and forge my unique path. As a military veteran, community servant, and business professional, I have always prioritized meeting others' expectations. However, now I face the challenge of defining my purpose. Join me as I embark on this journey of self-discovery.


To begin, I am starting with my neglected hobbies, an aspect of my life that my husband, an enthusiastic hunter and fisherman, has encouraged me to explore and enjoy. Can work be considered a hobby? So, I have ventured into cultivating hobbies such as biking, weightlifting, savoring coffee, and writing.


Next, I have to embrace the feeling of awkwardness. I hope no one is watching me on the security camera at the gym. I know I resemble a newborn deer struggling to find its footing. In my writing, I am discovering my authentic voice, and rest assured, I am almost a coffee connoisseur. I am learning to be less concerned about others' opinions and focus on my own needs. I have almost stopped worrying about being observed when I stumble while attempting a deadlift. It is quite a sight!


Okay, maybe I have mastered the art of embracing awkwardness.
But what about the art of embracing my strengths? I possess a wealth of experience. How do I put this into practice?

Then it dawned on me! What is something that I can do for hours without batting an eye? Coffee makes a comeback in this story in 1, 2, and 3 - enjoying a cup of coffee and engaging in business discussions. It is my favorite. When others share their passion and the "why," building the "how" is where I excel! So maybe I am the "how" lady?


My expertise lies in operations, particularly in constructing the framework. I often compare it to the unseen water source, where others may not consider its origin. I take pride in understanding and being enthusiastic about the process. I am the one who builds the tunnels and pipes, ensuring that everything runs smoothly. This unique skill may often go unnoticed, but it plays a crucial role. When executed flawlessly, it operates seamlessly without anyone even realizing the complexities involved. However, when mistakes are made, it leads to confusion and frustration for everyone involved.


While I might occasionally trip over the dumbbells, I am also in the process of embracing my strengths and exploring fresh ways to harness my unique abilities. The only missing piece now is a catchy tagline. Unfortunately, "I built the sewers" hasn't quite resonated with the audience.




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