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When Enthusiasm Becomes a Hindrance: Lessons on Ownership and Collaboration

  • Writer: Jamie Gustafson
    Jamie Gustafson
  • Jun 23
  • 5 min read

I almost didn't notice I was doing it.


A teammate handed back a project, a campaign for new members, and it was good. Really good. You could feel the care in it. The ownership they'd taken. They had built something.


And then I opened my mouth.


"This is great — what if we added this? What about turning it into a series? Could we take it in this direction too?"


All of it came from excitement. Genuine excitement. I wasn't trying to take over. I wasn't dismissing what they built. I was energized by it and wanted to make it bigger.

But I watched the energy in the room shift.


The brightness that was there a moment before, that quiet pride of someone who just did something well, started to dim. Not dramatically. Not with a confrontation. Just a slow, almost invisible wane. A pulling back.


And I realized: I was doing the exact thing I hate when it's done to me.

I was collaborating them out of their own work.


The Paradox Nobody Talks About


I believe in ownership. Deeply.


I want people on my team who care about outcomes, who drive projects like their name is on the door, who don't wait to be told what to do next.


And I believe in collaboration. Also deeply.


I have seen what happens when the right people get into the same room with the same problem: things get built that none of them could have built alone.


But here's the tension I keep running into:


The better someone owns something, the more my enthusiasm can feel like a takeover.

Not because they're fragile. Not because they can't handle input. But because ownership is personal. When someone builds something, they aren't just handing you a deliverable. They are handing you a piece of how they see the world. And when you immediately start rearranging it — even with the best intentions — the message they receive isn't "great, let's make this bigger."


The message is: this isn't really yours.


What "Waning Energy" Is Actually Telling You


I'm learning to pay attention to that moment — the wane.


It's not always visible. Sometimes it's just a slight flattening of tone. A shorter answer than you'd expect. A "yeah, sure" that used to be an "absolutely, here's what I'm thinking."

That shift is information.


It means the person in front of you has started to do the math.


If every time I bring something in it gets redesigned on the spot, why bring my full self in next time?


They don't say that out loud. They might not even think it consciously. But the behavior follows the logic. They start handing in work that's good enough rather than everything they have. They stop volunteering the extra idea. They show up but don't fully arrive.

That's not resistance. That's rational self-protection.


And here's the hardest part: they're right to protect themselves. If the environment keeps signaling that their ownership is temporary, that it exists only until someone more senior gets excited, then pulling back is the smart move.


The problem isn't them. The problem is the dynamic we created together.


The Difference Between Excitement and Invasion


I have get honest with myself about what was actually happening when I walked into that room full of enthusiasm.


My excitement was real. But excitement without awareness is just energy without direction.


And when that energy lands on someone else's work without an invitation, it reads as:


  • "I can see further than you can"

  • "Your version is a starting point, not a destination"

  • "My ideas need to be in this for it to be complete"


None of those were true. But that was the experience I was creating.


The shift I've been working on is simple in theory and genuinely hard in practice:


Lead with acknowledgment before you lead with ideas.


Not as a formula. Not as a technique to soften the blow of your feedback. But as a real act of orientation — one that says: I see what you built, I understand what it is, and I'm adding to it, not replacing it.


That changes everything about how your contribution lands.


What Collaboration Actually Requires from the Person at the Top


Here's what I've come to believe:


When you hold authority, when your name is ultimately on the outcome, your contribution carries more weight than you think. A suggestion from a peer sounds like an idea. The same suggestion from a leader sounds like a redirect.

So when I walk in excited, I'm not just sharing thoughts. I'm restructuring the work whether I mean to or not.


That means collaboration, for me, requires a different kind of discipline than it does for someone without that authority.


It means:


Asking for permission to add. Not as a formality, but as a genuine check. "Would it be useful if I threw a few ideas at you?" gives them agency. It separates "I'm going to add to this" from "you should want me to add to this."


Naming their ownership out loud, first. "You built the direction here. This is yours." Say it. Don't assume they know you mean it. Especially when you're about to follow it up with five new ideas.


Offering options, not directions. "One possibility is a series, if that fits what you were going for" is different from "this should be a series." The first is fuel. The second is a steering wheel pulled from their hands.


Watching the energy, not just the words. If I see the wane, I stop. Not awkwardly. But I stop. And I ask: "What were you most excited about in what you built?" Get them talking about their work. Let the energy come back before I add anything else.


The Question I Ask Myself Now


Before I walk into a room where someone is about to show me their work, I ask myself one thing:


Am I here to make this better — or am I here to make this mine?

Most of the time, the honest answer is both. And that's okay. That tension is real.

But if I can't separate those two impulses before I walk in, I'll collapse them in the room. And the person across from me will feel it.


The best creative sessions I've been part of — the ones where something genuinely new got built — happened when the person who owned the work felt more ownership at the end than when they started. Not less.


That's the bar.


Not: did I add good ideas? But: did they leave more energized, more invested, more confident in what they're building?


If the answer is yes — that's collaboration.


If the answer is no — I was just the loudest voice in the room.


Two women chat at a bright cafe table with flowers; text reads When Your Enthusiasm Is the Problem.

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