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The Ownership Effect: How Everyday People Build Empires
The stories of Maya, Chloe, Liam, and Marco are different, but they are rooted in the same powerful principle: ownership. A culture of ownership is a culture of growth. It drives innovation, deepens loyalty, and builds a brand that people are proud to champion.
Jamie Gustafson
2 days ago5 min read


The Power of Connection: Why Stories Build Better Businesses
Stories are the narratives that give your company its soul. They are the threads that weave together your identity, inspire your team, and build lasting bonds with your customers.
Jamie Gustafson
2 days ago5 min read


The Founder's Pivot: A Succession Planning Story
He had built the business, made the decisions, and always led the way. Now, his job was to teach someone else how to do it.
Jamie Gustafson
2 days ago3 min read


Business Systems That Empower: Building Clarity, Not Control
remember: a great system isn’t just a backbone—it’s the key to empowering your team, fostering communication, and driving success.
Jamie Gustafson
2 days ago4 min read


Feedback: Where Everyone Wins
Feedback, when delivered with trust and collaboration, is not an attack—it’s an opportunity. The ability to give meaningful feedback reflects a person’s depth of knowledge and their willingness to help others grow. Identifying gaps, rather than problems, and backing observations with evidence creates a constructive environment where everyone wins.
Jamie Gustafson
2 days ago3 min read


The Power of Business Strategy and Strategic Thinkers
Discover how strategic thinkers drive success. See how a plumbing business office manager used business strategy to innovate and solve problems. Learn more.
Jamie Gustafson
Oct 75 min read


From Insight to Action: How to Build Your "How" Uncovering Your Potential Through Strengths
Learn to move beyond problems and create sustainable solutions. Discover how asking the right questions and uncovering strengths can help you build your "how."
Jamie Gustafson
Sep 235 min read


Forged in Frustration: Resilient's Sweet Spot
Resilience isn’t born in moments of perfect clarity or when all goes according to plan. It grows in that space between clarity and confusion, often hovering dangerously close to the edge of giving up—but not quite going over.
Jamie Gustafson
Aug 205 min read


You Deserve More - But Not in the Way They're Telling You - Small Business Blog
If you’re a small business owner, this trend has likely crept into your professional life as well. Building authentic connections feels like a thing of the past. Every LinkedIn connection is followed up by a sales pitch. “Hey, do you need more Google conversations?” Well, yes, I do—but could you take a moment to build trust with me first?
Jamie Gustafson
Jun 174 min read


Bring the Word Team Member Back
Have you noticed a subtle yet significant change in how we address the people we work alongside every day? Words like "team member" are being replaced by terms like "family" or general phrases like "colleague." While these terms have good intentions, they fail to capture the unique strength and bond that a true team member relationship reflects.
Jamie Gustafson
May 304 min read


Building Team Resilience: The Four Essential Components
Bringing It All Together
The four parts of the resilience cycle provide leaders with the tools to strengthen their teams, even during the toughest times.
Look back to remind your team of their strength and past triumphs.
Lean in by connecting, communicating, and offering support in real-time.
Lead bravely by making bold decisions that drive collaboration and momentum.
Learn forward to find opportunities within disruption and prioritize progress.
Jamie Gustafson
May 164 min read


Creativity and The Power of Downtime
Creativity isn’t just about what you build; it’s about the energy and process you bring to the act of creating. By balancing your creative d
Jamie Gustafson
Mar 264 min read


The Four Ts That Are Built in a Time of Crisis
The Four Ts that are Built during a crisis. It matters how you lead when the shit hits the fan. During a crisis, the Four Ts are built.
Jamie Gustafson
Mar 104 min read


From Distractions to Delight: Finding True Freedom in Living Alcohol-Free
Running and celebrating being alcohol-free.
Jamie Gustafson
Feb 103 min read


The Liberation of Perspective: Journeying Out of Your Own Head
Discover how stepping out of your own perspective can revitalize creativity and deepen connections. Embrace the climb toward greater empathy
Jamie Gustafson
Dec 27, 20244 min read


All a Company Needs is a North Star - Defining Purpose
Building a successful company is much like navigating uncharted waters. With countless variables, unexpected obstacles, and limitless possib
Jamie Gustafson
Dec 3, 20244 min read


Resilient Culture -Embracing Long-Term Resilience in a Short-Term World
For managers, today’s business landscape can feel like a constant balancing act. Every decision is scrutinized for short-term results, yet t
Jamie Gustafson
Dec 3, 20244 min read


The Foot Arch and the Value of Resilience in Fostering Professional Growth
In the realm of professional growth, much like in the anatomy of the human foot, resilience is an invaluable asset. The foot arch, as Christ
Jamie Gustafson
Nov 10, 20243 min read


The Downfall of Perfectionism: A Barrier to Innovation and Well-being
Perfectionism, although well-intentioned, has become a barrier to creativity and mental well-being.
Jamie Gustafson
Oct 25, 20243 min read


It's Time to Take Charge of Your Personal Brand
It's time to stop waiting for someone else to recognize your potential. Take the first step toward building a personal brand that aligns wit
Jamie Gustafson
Oct 17, 20243 min read


Wait Until the Tears Pass
Embrace the journey! It takes time to truly grasp how a performance felt, its aftereffects, and your next steps. Just like in business after
Jamie Gustafson
Oct 1, 20242 min read


Sometimes It Starts with Bitching
A story about how small successes can help a process and create excitement. An approachable approach to business.
Jamie Gustafson
Sep 22, 20242 min read


A New Run is Rough. A New Project is Rough.
Today, I went for a run. The first quarter of a mile is always rough—like when I start any new project. It’s something I have to settle...
Jamie Gustafson
Jun 25, 20242 min read


Take Up Space - Confidence
The concept of "taking up space" is more pertinent than ever in this complex, virtual, and flat world. This idea isn't just about physical presence; it's about owning your decisions, your confidence, and, ultimately, your place in the professional sphere. One book that has profoundly influenced my understanding of this is Presence by Amy Cuddy. I'm currently reading it for the third time with a teammate, and each time I read it, new insights emerge, resonating with me differ
Jamie Gustafson
Jun 21, 20243 min read


The Power of Fast Decision-Making in Business
Many people mistakenly believe that decision-making is purely an innate talent. However, I believe it is a skill that can be developed
Jamie Gustafson
Jun 15, 20244 min read


The Creative Leash: Unleashing Potential Through Process in Small Business
Processes are the mile markers on the road to efficiency, the organizers of our actions, and the invisible hand guiding us toward our object
Jamie Gustafson
Apr 25, 20244 min read
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